Tata Motors will try their best to keep Rs. 1 lakh ex-factory price for Tata Nano Car, the small car scheduled for an October Launch. Transport costs and value-added tax, however, put the ex-showroom price at Rs 1.2 lakh to Rs 1.3 lakh.

Actually Tata Motors has been able to cut down the cost of the car by making things smaller and lighter, doing away with superficial parts and changing material wherever possible.

Tata Motors company had received lakhs of enquiries through the internet for the Nano. Tata Motors intends to open bookings for the car three months from now.

Tata Motors plans to produce 2,50,000 Tata Nano Cars in the first phase and add 1,00,000 in the second phase, taking the total production capacity to 3,50,000 cars probably by the end of the next financial year.

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